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Support the Region

If we want North East England to flourish, we need to continue to work together to raise awareness of the region as a fantastic place to live, work, study, visit, do business and invest.  Here you can play your part.

Led by One NorthEast, 'Passionate people. Passionate places' is a multi million pound marketing campaign designed to improve regional, national and international understanding of all that North East England has to offer.

Research conducted in 2004 showed that awareness of the region was low.  To address these issues, the campaign aims to:

• Improve awareness of the region and its assets
• Attract more leisure and business visitors
• Attract talented people to live and work in the region
• Attract investment
• Create positive perceptions about North East England

The campaign is shaped by four key themes that encapsulate our diverse and unique region:

• Coast & countryside
• City culture
• History and heritage
• Innovative business

The 'Passionate people. Passionate places' campaign is underpinned by the region's biggest strength: its people. 

Everyone can play their part.  Whether you choose to use the North East England brand, or simply talk-up the region wherever you go, you can help to give North East England the reputation it richly deserves.

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